We developed a comprehensive concept for a digital ecosystem, aimed at uniting the brand’s identity, logic, and user experience in a single platform.
The task was not limited to visual aesthetics — our goal was to design an architectural and functional framework that reflects the brand’s values in the digital environment.
Conducted an audit of the existing brand architecture and communication channels
Defined the digital positioning strategy
Developed the website structure based on user scenarios (guest / user / partner / admin)
Prototyped the main sections: homepage, login, user dashboard, admin panel
Built a clear user journey and interaction model across access levels
Created a visual interface concept, including desktop and mobile versions
Designed stylistic guidelines for digital tone, behavior, and interaction dynamics
Prepared a full package for handoff to development: logic diagrams, wireframes,
